Language: Español
"Design thinking" is presented as a methodology to develop innovation focused on people, offering a lens through which you can observe challenges, detect needs and, finally, solve them.
INTRODUCTION TO DESIGN THINKING
It is a methodology used by the designers of a brand or company; Design Thinking refers to generating any type of innovative ideas when creating the image of, for example, products or services that tend to better meet the needs of users.
THOSE WHO MAKE USE OF DESIGN THINKING
According to Tim Brown, current CEO of IDEO, Design Thinking "is a discipline that uses the sensitivity and methods of designers to match the needs of people with what is technologically feasible and what a viable business strategy can turn in value for the client, as well as in a great opportunity for the market. "Companies such as Apple, Google or Zara use it. Being a great generator of innovation, it can be applied to any field. From the development of products or services to the improvement of processes or the definition of business models. Its applicability has as limits our own imagination.
DESIGN THINKING
This has helped us to know how to really choose the project, have objectives and who will help more. This method is really very necessary to plan or develop any project.